Education
An AI tutor and national ad campaigns for an IT institute
IT training institute · West India
- AI tutor that follows the faculty's teaching style
- 24/7
- reach, up from a single city
- Nationwide
- free sessions before a student enrols
- 2-3
Overview
This IT training institute had a strong curriculum and a good placement record, but only students who could get to the classroom could enrol. An AI tutor trained on its own teaching material, free trial sessions and ads for each course now let it sell to students across the country.
Pain points
- Students outside the city couldn't attend.
- Students searching late at night found competitors' ads first.
- Faculty time limited how many students could be taught.
What we built
- 01
AI tutor and video lessons
Built on the institute's own notes and teaching style. It explains topics, sets practice questions and gives hints rather than answers.
- 02
Doubt-solving on chat
Available at any hour, in the chat apps students already use.
- 03
Free trial before enrolment
Students get 2-3 free sessions, so they can judge the teaching before paying.
- 04
Course ads
Ads and retargeting for each course, automated follow-up, and a weekly report.
How it works
- 01Ad
- 02Free trial
- 03AI tutor and faculty
- 04Enrolment
- 05Placement
Before
One classroom in one city.
After
The same faculty teaching many more students online, without the quality dropping.
